Please accept this letter in application for employment opportunity with your company. My record of accomplishment spanning over 28 years reflects a broad range of experience in successful business ownership, business building, establishing presence in new markets, and developing lucrative relationships. With effective staff development and leadership, my organizations and employment have consistently exceeded business goals by significant margins and increased gross profit.

I am successful in interfacing with prospective customers to promote my company’s offerings. I utilize proven research techniques to identify profit opportunities and coordinate development of new strategies for changing markets. I am skilled in closing, financing, merchandising, accounting, purchasing, and inventory control and effective in staff training to handle these tasks.

I am accustomed to a fast-paced environment where customer satisfaction is a priority and handling multiple programs simultaneously is routine. My history of success in effectively communicating customer needs and the importance of dedicated, aggressive operation could make me an important addition to your team.

I am confident that your company will benefit from my experience as well as my enthusiasm and commitment to growth. If it appears that my qualifications meet your needs, please contact me at the above phone number or email address. I look forward to the opportunity to meet with you to discuss leading your organization to new levels of performance and profitability.

Thank you in advance for your time and consideration.

PROFESSIONAL HISTORY

CONSULTANT TO THE RV AND MARINE INDUSTRIES
Consultant 2007-Present

TENNESSEE RV , Kodak, TN

Sales Manager 2005-2007
Sales Manager for large RV dealership located in the Knoxville, TN area.
When I joined this Company it was one and a half years old and non profitable. Within our first year we increased the sales force from four to nine and doubled the prior sales with gross profit almost increasing three times which enabled us to take the Company from a net profit loss to a large positive net profit.

My responsibilities were for making almost all deals and negotiating prices as well as placing trade-in values on used units.

Our unit sales ranged from $5000up to approximately $800,000.

I also held responsibility for the finance and insurance department which also showed significant increases by having a strong F&I Manager we found.

Lines carries included Newmar, National, Lexington, Forester and Foretravel motorized and Puma, Crossroads, Paradise Point, Cardinal, Trail Runner, Surveyor, etc...travel trailers and fifth wheels.

Key Achievements
: Structured pricing and saw gross profits double
: Took trade-ins at 20% below former dealership policy
: Involved in almost every sale made
: Instituted policies and procedures that were almost non-existent
: Hired and trained new sales personnel and created a professional sales atmosphere with rules and regulations
: Saw that every customer entering the showroom was greeted by our receptionist and greeted by a salesperson within sixty seconds
: Organized and ran successful RV shows during the year

LINDA DALY ASSOCIATES, Knoxville, TN

General Manager 2003-2004
Consultant

Consultant, Marketing Representative and General Manager for consulting associates for office furniture company consulting
Key Achievements
:Conducted market research
:Met with focus groups and filed detailed reports
:Reported findings to management to be considered for product changes and/or improvement
:Worked with owner to collate information

JAMES RIVER MARINE, Hampton, VA.

Vice President and General Manager, 1990 – 2003
General Manager of all business operations for a 60-person, multi-franchised marine boat dealership consisting of three dealer locations throughout Southeastern Virginia. Developed the business plan and strategy, administered the operating budget, performed profitability analysis, managed P&L control, and oversaw advertising, marketing, promotions, merchandising and deal-making. Hired and guided management staff. Created all company policies, procedures, and guidelines. Developed and managed all operating budgets and allocated funds for most efficient use. Leveraged the reputations of high-profile products and developed a highly effective merchandising strategy, resulting in a revenue stream of $23,000,000 annually. I managed a floor plan credit line of $7,000,000.Our unit sales ranged from approximately $6000 up to $400,000.


Key Achievements
: Handled vendor base management, inventory control and shipment scheduling
: Interviewed, hired, trained and mentored a staff of 60 employees; conducted performance evaluations and provided guidance geared toward professional development.
: Created a professional team atmosphere and maintained high employee loyalty.
: Generated policies and procedures; co-wrote the employee manual.
: Conducted competitive market research, analyzed advertising avenues for best ROI and developed a competitive, profitable pricing structure.
: Structured the compensation packages to include incentives for all staff members resulting in increased revenue.
: Performed site selections, handled business licensing, conducted lease negotiations and supervised construction of additional sites.
: Developed a comprehensive advertising plan to identify and capitalize on local market demographics – negotiated and contracted for television, radio, newsprint, magazine, billboard and trade publication advertising.

: Hired and contracted for professional training for F&I managers to generate additional revenues.
: Identified potential business problems and took positive action to prevent obstacles to profitability.
: Focused energies of the sales staff on teamwork and follow-through and ensured customer satisfaction through effective, client-focused service; this resulted in high customer loyalty, repeat business, and referrals
Lines Carried:Bayliner. Maxum, Robolo. Trophy, Baja, Sea Pro, Carver, Chapparral, Tracker, Suntracker, Nitro, etc….

LIBERTY NISSAN, Virginia Beach, VA.

General Sales Manager, 1986 – 1990

Began as a Sales Manager and promoted to General Sales Manager of a large Nissan automobile dealership featuring new and used vehicles. Oversaw sales and marketing initiatives, hired and mentored the sales team, and set the compensation structure for a large Nissan auto dealership.

Key Achievements
: Developed sales plan and provided group and individual training in product knowledge, negotiating, closing and maintaining customer relations.
: Worked with F&I office and Business Managers.
: Developed and implemented pricing policies and procedures
: Assisted with weekly advertising promotions
: Oversaw inventory control

BASSETT BOAT CO. OF FLORIDA

Sales Manager 1984-1986

Responsible for two locations of one of the largest Sea Ray dealers.
:Closing Sales
:Show setups
:Sales Training


EDUCATION

Indiana Northern University, Bloomington, IN
M.A., Human Relations, Business

City College of New York, NYC
B.A., Psychology, Business Administration

PROFESSIONAL DEVELOPMENT

Dale Carnegie Sales Workshop, Garden City, NY
Tom Hopkins Sales Workshop, Westbury, NY
Zig Ziglar Consumer Sales Training, Westbury, NY
Zig Ziglar Negotiating and Closing for Sales Professionals, Westbury, NY
Business and Accounting Classes
Many various boat and RV training schools

COMPUTER SKILLS
Windows 95/98/ME/NT/2000/XP; MS Word, Excel, and Outlook; Internet and email. Experience with IDS(Sales, Inventory, F and I ,General Ledger, Dockmaster , EDS&ADP, Channel Blade Technologies, Footsteps Lead Mgt. and Reynolds and Reynolds

Barry Scott Shaw

24 Country Club Drive
Monroe Township, NJ 08831
(808) 265-1460

bscottshaw@yahoo.com