By Steven Webster on
12/22/2007 12:25 AM
Lately, we've been fielding a lot of questions from customers about handing their online leads. Not just the leads that email the store, but really anything coming in on the phone, on the web, from GoRVing, manufacturers, etc. While many dealers have been investing in their websites over the years and growing their traffic (and leads) they are often under equipped to handle these new "online" prospect. Here are just a few highlights from a recent conversation I've had with a dealer we've been working with for a few years:
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By Greg Gerber on
12/19/2007 1:41 PM
Yes, the president signed a new energy bill that touts increasing fuel economy to 35 mpg for most vehicles by 2020. Yet, once again, the federal government caves into environmental wackos without providing any real solutions to correct the fuel problem.
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By Chuck Marzahn on
12/13/2007 7:38 PM
We need to be on guard and prevent the news outlets from making bad news a self-fulfilling prophecy.
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By Greg Gerber on
12/13/2007 8:29 AM
Although it is formatted into one or two HUGE paragraphs, former RV dealer Barry Wilder takes consumers to task for being unreasonable in their desire to buy RVs at or below dealer cost. He also takes dealers to task for being pushy and taking advantage of customer ignorance rather than helping them get a fair deal.
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By Greg Gerber on
12/10/2007 4:08 PM
As I walked away from this year's breakfast, I was a little disappointed. It seemed as though too much was crammed into too little time. Part of the problem comes from the fact that a significant segment of the event is generally the same year after year. When we have several thousand corporate leaders, dealers and their staff congregated in one area, is it really the best use of their time to hear what Matthew McConaughey or some other star had to say on the Tonight Show? Personally, I'd like to have seen more "outlook" in the Outlook breakfast, or a single keynote speaker addressing a critical issue like fuel availability, formaldehyde, the impact of the mortgage crisis or the expected state of the economy in 2008.
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By Greg Gerber on
12/4/2007 4:24 PM
It baffles the imagination. National RV spends a fortune to participate in the National RV Show, they conduct a major press announcement, they introduce several new products — and shut their doors by the end of the week.
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By Greg Gerber on
12/4/2007 4:20 PM
It’s refreshing to be involved with a company that is small enough to respond quickly to opportunities as they are presented – and hungry enough to make them work.
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By Greg Gerber on
12/4/2007 3:38 PM
Every year I find it interesting that the same thing plays out in the same way. In fact, in the seven years I have been attending the show, it appears to be getting worse. I’m talking about the lack of corporate executives on the show floor starting at about noon Wednesday.
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